This brand book is a complete visual identity for Rubidium, a fictional daily vegan supplement brand created as part of a project where a random periodic table element was assigned and developed into a full brand system. I began with research into Rubidium's origins and potential wellness benefits and translated those ideas into a playful, feminine, and approachable visual language. The system extends across packaging, print and social ads, motion graphics, and physical applications. Through this project I explored how typography, illustration, color, and motion could work together to build a dynamic and engaging brand experience.